Restaurant Marketing & Profitability Calculator

Optimize your restaurant's profitability and customer acquisition strategy

Profit Goals & Customer Acquisition

Monthly Profit Goal ($)

Direct Order CAC (1st Party) ($)

Cost to acquire a customer for direct orders

3rd Party Order CAC ($)

Cost to acquire a customer through 3rd party platforms

Basic Operations

Days Open per Week

Average Ticket Value ($)

Monthly Sales

Food Sales ($)

Bar Sales ($)

Fixed Costs

Monthly Rent ($)

Monthly Utilities ($)

Monthly Marketing ($)

Admin Costs ($)

Staffing

Front of House

Staff per Day

Hourly Wage ($)

Hours per Day

Benefits (0.12 = 12%)

Back of House

Staff per Day

Hourly Wage ($)

Hours per Day

Benefits (0.12 = 12%)

Manager

Annual Salary ($)

Benefits (0.12 = 12%)

Variable Costs (Enter as decimals: 30% = 0.30)

Food COGS (0.30 = 30%)

Bar COGS (0.25 = 25%)

3rd Party Food COGS (0.30 = 30%)

3rd Party Commission (0.30 = 30%)

% of Food from 3rd Party Delivery

3rd Party

0%25%50%75%100%

Net Profit

Total Sales

Cost Breakdown

Total COGS + Commissions

Labor Cost %

0.0%

Cost Breakdown & Gross Profit Calculation

REVENUE

Food Sales$0

Bar Sales$0

Total Revenue$0

COST OF GOODS SOLD (COGS)

Food COGS Breakdown:

Direct Sales COGS (100.0% × 0.0%):$0

3rd Party COGS (0.0% × 0.0%):$0

Bar COGS (0.0%):$0

3rd Party Commissions (0.0%):$0

Total COGS + Commissions$0

0% of revenue

GROSS PROFIT

Revenue - COGS - Commissions

Margin: 0.0%

Calculation:

$0 - $0 = $0

Breakeven Analysis

Monthly Sales Needed$0

Monthly Orders Needed0

Weekly Sales Needed$0

Daily Orders Needed0

Monthly Customers Needed0

Customer Acquisition Strategy

Restaurant Marketing & Profitability Calculator

Make data-driven decisions to optimize your restaurant's success